For the Record: How Vinyl Got its Groove Back

Physical records are now a big business, and a new MusicWatch study suggests growth will continue. For the Record: How Vinyl Got its Groove Back — to the Tune of a Billion Dollars: …A few weeks ago at the Music Biz conference, MusicWatch founder Russ Crupnick presented a new consumer research study on the topic, “Revelations About the Vinyl Revolution,” about where this growth is coming from and why – as well as how the business might expand. (The study was funded by the Music Business Association and the RIAA.) Based on more than 1,400 consumer surveys, including more than 900 vinyl buyers, the report segments the market of vinyl buyers according to how long they’ve been collecting (38% more than a decade, 30% between three and 10 years, and about a third less than two years) and how often and why they buy. Although we tend to think of vinyl buyers as a particular tribe, there are more of them than most people realize – 17.6 million in the U.S. That’s more than a third of the number of Americans who bought tracks as downloads at the peak of that market. And although 26% are “veteran and committed,” there are also consumers who focus more on packaging (26%) and artists (20%), as well as pop fans (12%) and “new occasionals” (15%).